museum gift shop buyer guide

A Conversation with the Chief Retail Officer for the White House Historical Association Luci Shanahan — Photo by Gustavo Frin

Unlock the House of Decor Secrets

Unlock the House of Decor Secrets In the first six months, shelf sales rose 33% after the house of decor focused on footfall density measured by biometric sensors. By counting how visitors moved through the White House Visitor Center, the team pinpointed high-traffic zones and placed merchandise where eyes naturally